2010 is a milestone year for South ShoreTM/MC. While a lot of domestic furniture manufacturers are struggling to survive, South ShoreTM/MC is giving itself the tools to grow faster and stronger. According to Director of Marketing, Étienne Chabot, “We want to clearly position ourselves as a true North American player, and this investment in strategic branding is a first step in that direction. There was confusion surrounding our brand and company name. This will now be behind us.” Customers will be invited to learn more about the new brand identity and all the exciting projects that will happen in 2010 by visiting booth 1117 at TCHFM.
One of the most innovative projects is the development of a unique and versatile children’s bedroom collection. The collection “Imagine” is designed for small bedrooms and combines well-thought features and extra storage space. Come and see it for yourself! Also, a 70th anniversary icon will accompany all our communications in 2010.
After 70 years of history and three generations, South Shore’s family-operated business remains fully focussed on high quality, innovation and customer satisfaction. South ShoreTM/MC continues to strive to outpace developments in the market and deliver the ultimate in customer service.